My Definition of a Good Referral...

THE DEFINITION OF A GOOD REFERRAL

      I once heard Joe Stumpf, the founder of the real estate coaching program, “By Referral Only,” put it this way:

“A referral is when you give someone that you know, like and trust to someone you care about.”

I agree with him. Although, I think a good referral is when you pave the way with a connection to someone who has a need.

           

WHAT IS MY DEFINITION OF A GOOD REFERRAL?

           

A good referral is when you connect someone you know, like and trust to someone who has a need.

      Statistics soundly prove that the more you know, like and trust a business person, the more you will refer them to your friends, associates and family. In fact, I did a survey a while back and found that 95%, of the hundreds of participants, would NOT refer to someone that they didn't like. 

      A good referral opens the door so that you can walk right in, get past the gatekeeper and talk to the person making the decisions.