15
REASONS WHY REFERRALS ARE BEST
15
reasons why referral marketing should be an essential part of your customer
acquisition plan.
1.
Customers
that are referred to you come with an assumption of trust. They trust you
because someone else did.
2.
Referred
clients are easier to bond with and to close.
3.
Referred
customers are more tolerant and balanced in their expectations.
4.
A friend of
a friend factor creates instant likeability.
5.
Referral
sales generate a higher commission average with less negotiation on price.
6.
A referred
client or patient finds it easy to refer you to friends with similar needs.
7.
Referred
clients are less likely to comparison shop.
8.
Referred
customers have more loyalty.
9.
Referred
customers are likely to use your product more extensively due to faith in your
company.
10.
Referred
customers are found to be better informed.
11.
Referred
customers are more likely to be a better match for your service or product.
12.
The
relationship with a referred client is instantly deeper than a non-referred
one.
13.
Referred
customers, clients or patients are more likely to share their experience with
others.
14.
Referred
customers find satisfaction in the fact that someone cared enough about them to
refer them to a good company.
15.
Referred
customers enjoy being part of your success.
And last but not least, neither you nor the customers
enjoy cold calls.
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