10 Irrefutable Laws of Referral Building

Listed below are some of the fundamental truths about referral building. 

These laws, without question, outline absolute truths about referral relationships.

1.  If they don't like you, they won't refer to you, even if your price or quality is better.

2.  Without a follow-up note or a meeting, most new referral sources will forget about you in less than 10 days.

3.  In order for your referral network to consistently refer to you, they need a crystal-clear understanding of what you do and the problems that you solve.

4.  Technology will never replace face-to-face relationships and personal chemistry.

5.   A lead is not a referral. A referral is when you connect someone you know, like and trust to someone you care about who has a need. A lead is barely more than a cold call.  

6.  A few quality referrals are better than a larger quantity of leads.

7.  Referral sources are based on relationship building, not networking.

8.  Many people that you may consider referral sources are actually just social contacts, networking buddies and good-time charlies, who have rarely, if ever, sent you a referral.

9.  Lack of visibility is the top reason why referral relationships falter. If they never hear from you or see you, even if they know, like and trust you, they will forget about you.   

10.  You should be able to close a well-endorsed quality referral 85% of the time.

Winning with Mastery

There is an old country axiom which states, "Success in life comes not from holding a good hand, but in playing a poor hand well."

You were born to succeed, not fail. By mastering your talents and skills you can not only win at what you do, but new doors of opportunity will open to you. 

I have seen individuals with mediocre abilities manage to attract amazing results by mastering what they do. From their business to their personal lives. 

Skill, like muscle grows through exercise. We can practice being the best we can be and extend our skills even more by hanging out with people who challenge us to be excellent so that we can become better each day. 

"I'm a great believer in luck, and I find the harder I work, the more I have of it." - Thomas Jefferson. 

As the CEO & Founder of Gold Star Referral Clubs, I find that I have never learned enough about referral marketing. I want to stay on top of the game. I try to set the stage for success with the business people in Gold Star. I want them to excel at giving and receiving referrals in an environment that allows their hard work and talents to shine. I find that when we're challenged to be become better, we do.

Complacency is a thief that steals our business and tries to make us fail. Gold Star gives us a great system to help us all become better business people. It is a quality environment that brings us more business AND makes us sharpen our business skills.

"Quality is about love; it's a passionate obsession with perfection. It is the result of good intentions, uncompromising standards, sincere effort, intelligent design, attention to detail and skillful execution. Quality is the calling card of greatness." - Gary Ryan Blair, author of Everything Counts.

Winning With Referrals

15 REASONS WHY REFERRALS ARE BEST

 15 reasons why referral marketing should be an essential part of your customer acquisition plan.

1.       Customers that are referred to you come with an assumption of trust. They trust you because someone else did.

2.       Referred clients are easier to bond with and to close.

3.       Referred customers are more tolerant and balanced in their expectations.

4.       A friend of a friend factor creates instant likeability.

5.       Referral sales generate a higher commission average with less negotiation on price.

6.       A referred client or patient finds it easy to refer you to friends with similar needs.

7.       Referred clients are less likely to comparison shop.

8.       Referred customers have more loyalty.

9.       Referred customers are likely to use your product more extensively due to faith in your company.

10.   Referred customers are found to be better informed.

11.   Referred customers are more likely to be a better match for your service or product.

12.   The relationship with a referred client is instantly deeper than a non-referred one.

13.   Referred customers, clients or patients are more likely to share their experience with others.

14.   Referred customers find satisfaction in the fact that someone cared enough about them to refer them to a good company.

15.   Referred customers enjoy being part of your success.

And last but not least, neither you nor the customers enjoy cold calls.

Attitude is the Mother of Luck

What separates the lucky winners from the guy who tried, but lost? Why does one person get referrals and another one doesn't?

This month, we're looking at the subject of winning. Which leads us to ask, "Are some people just luckier than others?" 

Sometimes a Gold Star Referral Club member will come to me and say that they can't figure out why other people are getting referrals and they aren't. Is it just luck? 

Researchers have spent years analyzing what separates lucky people from unlucky people and what they have discovered is that a positive attitude and an upbeat outlook on life can actually make you luckier. Who knew?

If you want to increase your luck...

• Be available for opportunities. Get out there and be pro-active.
• Listen to that little voice in your head. It may be God telling you to pay attention.
• Expect to win. Be alert and ready to be the winner, to accept the prize.
• Look on the bright side of life. Even if you don't always get what you want, you'll feel like a winner. Sometimes, that's more important than winning.

Attitude is the mother of luck. You don't have to be born lucky to win at life and business. Watch this video to what Gold Star can do to increase your referrals.