Tuesday, August 6, 2013

Winning With Referrals

15 REASONS WHY REFERRALS ARE BEST


 15 reasons why referral marketing should be an essential part of your customer acquisition plan.

1.       Customers that are referred to you come with an assumption of trust. They trust you because someone else did.

2.       Referred clients are easier to bond with and to close.

3.       Referred customers are more tolerant and balanced in their expectations.

4.       A friend of a friend factor creates instant likeability.

5.       Referral sales generate a higher commission average with less negotiation on price.

6.       A referred client or patient finds it easy to refer you to friends with similar needs.

7.       Referred clients are less likely to comparison shop.

8.       Referred customers have more loyalty.

9.       Referred customers are likely to use your product more extensively due to faith in your company.

10.   Referred customers are found to be better informed.

11.   Referred customers are more likely to be a better match for your service or product.

12.   The relationship with a referred client is instantly deeper than a non-referred one.

13.   Referred customers, clients or patients are more likely to share their experience with others.

14.   Referred customers find satisfaction in the fact that someone cared enough about them to refer them to a good company.

15.   Referred customers enjoy being part of your success.

And last but not least, neither you nor the customers enjoy cold calls.


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